Every new painting business needs a set of business cards. They add a touch of professionalism and allow you to leave a tangible reminder of what you do with everyone you meet.
However, a business card is more than a few words on a piece of cardstock. It's your first introduction to potential customers. Read below to learn how you can craft the perfect painting business card.
Steps to Take Before Ordering Your Business Cards
The first step to creating a painting business card is developing a vision. What do you want your business card to say about your business? What do you want people to know about your painting services from their first glance at your card? Thinking through your design beforehand will deter mistakes, saving you time and money.
1. RESEARCH DESIGNS FOR INSPIRATION
Researching designs beforehand will help you decide what you like. Google and Pinterest are great places to start. This step will ensure that you know what your options are and won't limit yourself when crafting a business card design to match your brand personality.
Next, consider who you are as a brand. Does your business emote warmth? If so, you might want to go with soft lines and shades. Is your style more energetic and bold? Consider bright colors and geometric shapes. Think about the colors and designs that will coordinate with your other branding assets, including your website and logo.
In addition to colors and patterns, consider the business card's style, font, and the overall tone that you want each card to convey. Evaluate how your design will appeal to your target customers. For instance, if your business targets mostly corporate clients, then your card may have a traditional font with neutral colors in the standard horizontal structure. A company that markets itself directly to homeowners may have room to be more creative with artistic type or a non-traditional shape.
2. ADD YOUR LOGO
If you don’t have a logo yet, now is a good time to design one. Adding your logo further strengthens your brand identity. It’s a visual reminder of who you are and a quick way potential clients can recognize your business. Including a custom logo on your painter's business card adds your brand fingerprint to every calling card.
You can hire a design services firm to create a logo for your business or make one yourself using online tools. Straightforward and clean logo designs often read the best in print. They’re also more likely to scale attractively, being legible even in the corner of your business card.
Play around with your logo placement until you find the perfect fit. A corner might seem a natural choice — and that’s not wrong, but there are other options, too. Placing your logo diagonally to your text can create a complementary, eye-catching effect. If your logo is simple or has a strong graphical element (think of the Nike Swoosh
), you can even superimpose it on the background of the card.
3. DRAFT YOUR BUSINESS CARD COPY
Maybe you’ve been handed a business card that has a typo or incorrect information. Nothing is worse than having to scratch out an error or write over a number when presenting your brand new business card. It can create a sense of unprofessionalism. A client might wonder, if you make mistakes here, what will your work look like?
Create a typed document that includes all the information that you plan to provide to the designer. Be sure to check for proper spelling and capitalization.
The copy on your card should include the following:
- Your name
- Your company name
- Contact information (phone number, email, and address if applicable)
- Social media handles (recommended)
- A tagline or business motto (optional)
Painter Business Card Examples
Now that you have an idea of how you want your card to look, let's look at examples of different elements and techniques you can use. Whether your brand leans more toward contemporary, traditional, or somewhere in between, there's a business card that will speak to your painting company
IDEAS WITH IMAGES
When customers look at your business cards, you don't want them to guess what you do. Use images that are easy for people to recognize and associate with a painting business.
Painters might consider adding a picture of a paint roller, paintbrush, or bucket to communicate your services at first sight, but feel free to get creative here. However, remember you’re working with a small space. Be modest and use images as accents and not centerpieces. In this case, less is more.
IDEAS BY SHAPE
While the design and what your card says is a significant piece of the puzzle, painters can also experiment with the shape of your business card. You can do horizontal, vertical, and even square business cards, though there are other more unusual shapes
. There are sharp corners and rounded. The difference in size may impact how much space you have for your design and font.
Be aware that a unique shape will make your business memorable, but it may cost more to print and make it harder to keep up with at networking events.
TIME TO GET CREATIVE
Business cards may seem like a dated option in the age of social media, but there are modern ways to make your business card stand out, especially if you’re interested in investing in premium business cards like the ones below.
Magnetic Business Cards
How many times have you tossed a business card into the bottom of your bag never to see it again? Repurpose your business card into a magnet. It can be an effective way to stay at the front of your customer's mind. Your business card has the potential to be one of the first and last things that they see when opening their refrigerator. Even better, that fridge is in their house — the place where they’ll eventually need paint work done — so the location is appropriately linked to your service.
Embossed Business Cards
Give your business cards some texture. Embossed business cards are excellent for adding some flair to your brand. Have fun with it. You might emboss your font, logo, monogram, or other design accents. Be mindful that these types of business cards work best with clean designs and limited graphics.
From Business Cards to Your Million-Dollar Business
When it comes to creating your business cards, you can use a business card template or hire a designer. But either way, your cards are just one step in your larger marketing strategy. As you develop your business, you’ll want to make sure you produce a branding package that’s consistent and attracts your target audience.
That’s where Main Street can help. We work with new business owners to help you launch a company with a proven path toward success. We have a team of experts and cutting-edge technology to back you up. Here’s a look at just part of what we provide:
- One-on-one coaching
- A community for networking and ideas
- Digital marketing assistance
- Clear steps to launching your business
- A resource library of best practices
We can help with advice on your business cards, too.
Going Beyond Your Business Card
Having nice business cards is only one piece of your marketing plan. It’s essential that business owners create a marketing strategy for all business assets, from your website to social media to direct mail and more. It takes a lot of work, but if you’re up for the challenge and have a growth mindset, we’re your partner to help you get there.